Red Bull Soapbox Race

About the Campaign

Led a team in designing and building a creative soapbox car for the Red Bull Soapbox Race in London. The project showcased innovation, teamwork, and engineering under tight deadlines, resulting in a unique and competitive entry that captivated audiences.

My Role

• Team Leader: Coordinated the design and construction of the soapbox car, ensuring it met both creative and functional standards.
• Creative Director: I developed the creative concept of an **Asterix & Obelix** theme for our soapbox and team costumes. I designed and crafted the costumes myself and submitted the concept to Red Bull, which ultimately led to our selection for the competition.

Video of the Race